Welcome to DesignByFredrik. 
Creative and conceptual Art Director.

About Me
I am a creative, self-driven, and proactive Art Director with extensive experience in leading projects from concept to final product, collaborating closely with partners to ensure high-quality results.

My expertise in the Adobe suite and graphic production equips me with the technical skills needed to create professional solutions. 

Previously, I held Art Director roles at Postkodlotteriet, Stadium, H&M's Creative Studio, Elly Pistol, and GREY. I have successfully led creative teams and developed campaigns that reach broad audiences. Additionally, I have a strong passion for photography, which has proven invaluable in film and photo productions, along with solid skills in photography, lighting, and styling.

My diverse background combines strategic thinking with visual creativity to deliver innovative solutions.