Stadium – SOC AWA Running
Photography and film production of Stadium's new running collection SOC AWA RUNNING - All Weather Apparel The purpose of the production was to capture the freedom of running in a rough and harsh urban environment. However, the aim was to highlight the garments' features, such as the reflective material that is perfect for those who want to exercise in the autumn darkness. The film and photo material would then be used in Stadium & SOC's channels, both website and social media, as branding and image pictures for Stadium Soc Awa Running. The result of the downpour was beyond expectations, and the storm that rolled in only added more to a rough and harsh environment, which truly reflects Stadium Soc Awa Running – All Weather Apparel. Art Director – Fredrik Nilsson Photograph – John Sandlund
