Stadium SOC offers an extensive range of functional and comfortable garments for training, sports, and leisure. The collection focuses on combining performance with comfort to meet the needs of active individuals. A new campaign was conducted to highlight Stadium SOC's new seasonal collection. This involved a comprehensive photo and film production. I have to go The material is intended for use on Stadium's website and social media, with the purpose of strengthening the brand and creating engaging content. By showcasing authentic situations where friends train together, the campaign aimed to inspire more people to find motivation and joy in shared workouts, while presenting Stadium SOC's products in a natural context. Art Director – Fredrik Nilsson Photograph – Kim