Postkodlotteriet – Premium Plus

The Swedish Postcode Lottery, launched in 2005, is Sweden's largest lottery, generating over 1 billion SEK annually for non-profits. Participants win with neighbors, creating a shared experience. The lottery has contributed over 15.5 billion SEK to charitable causes, making it a significant player in Swedish civil society. In our premium lottery, participants had the chance to win a fantastic summer cottage. The launch film for the Premium Plus concept aims to create a new format in the news studio. This format will be a part of the news program throughout the entire launch year. Art Director – Fredrik Nilsson Copywriter – Niklas Synning Director – Markus Johnson Castro Production company – Ligist