STADIUM – CONTRA TRAINING
Stadium conducted an extensive photo and film production to launch CONTRA TRAINING's new workout collection. The campaign aimed to present the brand's unique identity and the functionality of the products in an urban environment. Concept and execution: The focus was on capturing the joy of training in a raw urban setting. The goal was to highlight the garments' features and materials, targeting male practitioners of crossfit and strength training. The photography and filming took place in a parking garage in Norrköping. The sunny weather created an atmosphere reminiscent of Los Angeles. The urban environment reinforced the brand's image, and the lighting emphasized the products' details and quality. The material from the production is intended for use across various channels: Stadium CONTRA's website, social media platforms, and brand-building and image-enhancing collaborations with a range of crossfit influencers. The production is considered to have been successful as it captured the desired feeling of freedom and strength. The collection was presented in an authentic training environment, creating visually appealing material that reflects the brand's identity. Art Director – Fredrik Nilsson Photograph – Kim
