Elly Pistol

This photo shoot for Elly Pistol, a sports brand focused on street and workout wear for women, aimed to highlight the collection's versatility and suitability for various forms of exercise.The material was intended for use on the company's website and social media to strengthen the brand and create engaging content. The biggest challenge during production was the unpredictable spring weather, which led to the photo shoot being conducted both indoors in an athletics hall and outdoors at a football stadium with running tracks. Despite a week of persistent rain, the sun unexpectedly broke through on the day of the shoot, creating a summer-like atmosphere that contrasted with the typical April weather that had been expected. Art Director – Fredrik Nilsson