STADIUM – SOC PADEL
Stadium has launched a new Padel collection under the SOC brand, focusing on function, comfort, and aesthetics. The collection is specifically designed to meet the needs of Padel players, with a particular emphasis on the female target audience. The collection's features include functional garments with practical details, smart solutions such as ball pockets, carefully selected silhouettes and colors, and adaptability for both Padel and tennis. A photo production was carried out to present the new collection, focusing on highlighting the garments' functions and features. Authentic game situations were used to show the products in use. The goal was to create realistic images and videos, with a focus on capturing the genuine feeling of Padel play. The purpose of the campaign is primarily aimed at female Padel players, but also emphasizes the versatility of the garments and aims to strengthen Stadium's position in Padel clothing and equipment. The material from the production will be used to market Stadium SOC Padel on the website and social media, with the goal of strengthening the brand and increasing sales of Padel-related products. Art Director – Fredrik Nilsson Photograph – Kim
