Masked Singer – A Serious Break
Of all the projects I've been involved in, this one stands out as something truly extraordinary. It has made an unforgettable impression and touched me deeply. It has given me valuable experiences both professionally and personally. Viktor Norén, ambassador for Cancerfonden, contributes with his personal connection to the cancer issue through the loss of his best childhood friend Kristian Gidlund. This personal commitment makes the project even more meaningful. When Micaela Sundberg and I developed this idea, we had a clear vision of the end result. Thanks to the skilled work of Markus Johnson Castro and Ligist, the finished result exceeded our high expectations. The interviews with the ambassadors and their personal stories created a deeply empathetic and emotional atmosphere during the recording. It was a touching experience to take part in their life stories and fight against cancer. Under the fitting working title "A Serious Break," Svenska Postkodlotteriet gives various organizations the opportunity to be in the spotlight in the majestic environment of the Oscar Theater. With an exceptional film team, where Kenneth Ishii contributed with his visual expertise and Rickard Sjöberg acted as an engaged and empathetic moderator, the project resulted in a production that was both professionally executed and genuinely personal - exactly as we had hoped and dreamed of. Art Director – Fredrik Nilsson Copywriter – Micaela Sundberg Director – Markus Johnson Castro Production company – Ligist Film
