Postkodlotteriet – Januari release

The Swedish Postcode Lottery, launched in 2005, is Sweden's largest lottery, generating over 1 billion SEK annually for non-profits. Participants win with neighbors, creating a shared experience. The lottery has contributed over 15.5 billion SEK to charitable causes, making it a significant player in Swedish civil society. This campaign introduced the new prize year with numerous winnings in a dream world where Rikard danced along a winner's street. Art Director – Fredrik Nilsson Copywriter – Niklas Synning Director – Markus Johnson Castro Production company – Ligist